THE BRIDGE: ASIA-AUSTRALIA
Australia has a deep commercial relation with its Asiatic partners. Sussex is uniquely positioned to help companies on both sides of the equation.
We understand how to make brands enter, establish and grow market share in Australia, having a rich history of over 25 years building brands by creating potent strategies, and facilitating all marketing needs.
The culture, media offerings and environment of China and other Asian countries are starkly different to those found in Australia. Sussex has a unique DNA and consumer insight that allows us to guide western brands through the cultural and regional minefields to attain success.
Founder Diana Dong grew up in China and worked there in marketing before founding Sussex in Australia. Many of our core management team and our greater workforce have held senior positions not only in Australia, but also in China, India, UAE, Malaysia and Thailand. This, along with an Aus-Asia network of social and influencer partners gives us the ability to quickly find the culturally right strategy for your brand.